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UX/UI Designer
Designs how users interact with apps and websites — making technology intuitive and delightful.
Did you know?
Don Norman made the term 'user experience' widely known in the mid-1990s. He joined Apple in 1993 with the title 'User Experience Architect'.
How subjects help
- Art & Design: Choose colours, fonts and layouts that make an app clear and pleasant to use.
- Psychology: Watch people try an app and notice exactly where they get confused or give up.
- Computer Science: Build clickable prototypes and understand what developers can realistically build.
A famous name
Don Norman: Design researcher who coined the term 'user experience' at Apple and wrote The Design of Everyday Things.
Try it yourself: Design a logo for a pretend café
- Invent a café: its name, who it is for and what it sells.
- Sketch three very different logo ideas, each in under five minutes.
- Show them to someone without explaining. Which do they remember a minute later, and why?
- Redraw the winner, making it simpler so it still works when tiny.
Designers often sketch many rough ideas first, test them on real people, then refine one.
Also try: Debug a sandwich robot.
Known for it in
USA, UK, Sweden, Netherlands, Australia