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Brand Identity Designer
Creates the complete visual identity of a brand — logo, colors, guidelines, and visual language.
Did you know?
The FedEx logo, designed by Lindon Leader in 1994, hides an arrow in the white space between the E and the x to suggest speed and precision.
How subjects help
- Art & Design: Design a logo, colours and fonts that work together on everything from signs to apps.
- Psychology: Choose colours and shapes that make people feel a brand is friendly, fun or trustworthy.
- Business Studies: Learn what a company sells and who its customers are so the design fits its goals.
- Communication: Write a style guide that shows others exactly how to use the logo correctly.
A famous name
Saul Bass: American designer who created famous logos for AT&T, United Airlines and Kleenex.
Try it yourself: Design a logo for a pretend café
- Invent a café: its name, who it is for and what it sells.
- Sketch three very different logo ideas, each in under five minutes.
- Show them to someone without explaining. Which do they remember a minute later, and why?
- Redraw the winner, making it simpler so it still works when tiny.
Designers often sketch many rough ideas first, test them on real people, then refine one.
Also try: Direct a frozen stage picture.
Known for it in
USA, UK, Netherlands, Japan, Sweden