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Public Relations Specialist
Manages the public image of organizations or individuals — crisis management and brand building.
Did you know?
The term 'spin doctor' took off during the 1984 US presidential campaign, for advisers who tried to shape how reporters covered events.
How subjects help
- Communication: Write press releases and prepare spokespeople to answer tough questions from reporters.
- Psychology: Predict how the public will react to news and shape messages that build trust.
- Business Studies: Know a company's goals so its publicity supports what it is trying to achieve.
- Literature: Tell an organisation's story in a way that journalists actually want to write about.
A famous name
Edward Bernays: Often called 'the father of public relations' for turning PR into a profession in the 1920s.
Try it yourself: Report today's news
- Pick something that really happened today at home, school or outside.
- Answer: who, what, when, where and why?
- Write it as a five-sentence news story with the most important fact first.
- Ask someone who was there: did you get the facts right? Fix anything that was wrong.
Journalists check every fact, lead with what matters most, and correct mistakes openly.
Also try: Check three claims before you share them.
Known for it in
USA, UK, Australia, Germany, Singapore