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Psychologist

Studies human behavior and mental processes; provides therapy and counseling (non-medication).

Did you know?

The 'cocktail party effect', focusing on one voice in a noisy room, was named by scientist Colin Cherry in 1953. Your own name can still grab your attention.

How subjects help

A famous name

B. F. Skinner: American psychologist who studied how rewards shape behaviour and invented the 'Skinner box'.

Try it yourself: Trick your brain with colour words

  1. On one sheet, write 12 colour words (red, blue, green…), each in its own matching colour. On a second sheet, write the same words in the wrong colours, such as "red" in blue.
  2. Time yourself saying the ink colour, not the word, down the first sheet as fast as you can.
  3. Now time yourself saying the ink colour down the second sheet. Count any mistakes too.
  4. Compare your two times, then test a partner. Why do you think the second sheet is so much harder?

Psychologists use the Stroop test to measure attention and self-control, and clinical psychologists use versions of it as one part of assessing attention or the effects of a brain injury.

Adapted from Neuroscience for Kids (University of Washington): Stroop Effect.

Also try: Trace a trait through a family tree.

Known for it in

USA, UK, Netherlands, Australia, Canada

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